Eyewear, Optics and Business from a designer, brand builder and business owner of 25 years.

Optical Trade Shows 2026

And breathe.......... It’s been a crazy few months for those traveling to all the trade shows in the early part of the optical calendar. Opti, Mido, 100% Optical and Vision Expo East in the first two and half months of the year, is an intense schedule for those attending

Not Your Average Designer

Welcome. I wanted to create a space to share thoughts about eyewear, business and the optical market in general. I'm Brett Waugh. I started my journey in eyewear in 2001. I worked for one of the largest eyewear companies in the UK for 15 years. Whilst there I